Direct Pay Designs helps brokers and employers build benefits that employees actually use — by simplifying plan design, coordinating vendors, and driving adoption so outcomes show up in real life.
Most benefits programs look good on paper, but break down in the moments that matter:
Virtual Urgent Care
Virtual Primary Care
Virtual Mental Health
Rx / Pharmacy Support
Member Navigation
Imaging + Labs
Network Strategy
Stop-Loss Placement
Plan Modeling & Underwriting
Implementation Management
Direct Care Front-End
Insurance Back-End
Plan Design
National Network
Claims Optimization
Ongoing Plan Optimization
Principal and Chief Deal Designer
Chief Chaos Coordinator
Chief Make-It-Happen Officer
Kevin “Murph” Murphy brings over 30 years of experience across nearly every corner of the insurance industry, from carrier and broker roles to PBM auditing and health plan leadership. What has remained constant throughout his career is a passion for building smarter, more efficient self-funded health plans that challenge the status quo. His strategies have saved employers millions, and today he continues to push the industry forward by integrating Direct Primary Care and cash-pay models into modern plan design.
Behind the scenes, Alaina and Chelsey are the ones making sure everything actually works. From operations to implementation to client experience, they keep things moving, keep everyone aligned, and make sure nothing falls through the cracks (including Murph).
HAPPY
CLIENTS
PLANS
DESIGNED
COMPANIES
INTERVIEWED
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